UX/UI | Product | Advertising
— PROJECT NAME
Google x Android
— ROLE
Creative Lead
Art Direction
Creative Concept
— CREDITS
Agency: Anomaly
THE CHALLENGE
Google wanted to streamline campaign- and communication material and scale the output to global audiences in partnership communication to enhance brand awareness, educating their audiences while keeping the production and budgets as tight and efficient as possible.
THE SOLUTION
A fully customisable communication toolkit to create international campaigns and assets across all channels in an efficient and flexible way. Easy integration for brand partnerships and more exposure for Google – a classic win win situation.
20 GOOGLE FEATURES in 1 TOOLKIT
the toolkit contains: feature specific strategies and insights, a copybook, campaign concepts, UX files, design files and motion files.
After analysing each of the 20 Google Features we aligned strategy with Google Product teams and the marketing department. Each Google feature was designed and produced from scratch as fully customisable motion- and still assets across Figma and Adobe CC.
Some of the production turned out to chase VR animals through the whole of Berlin.
From toolkit to asset
THE RESULT?
We hadn’t even finished the toolkit and brands and agencies started already using the modular assets to create campaigns and partnership communication. Minimum budget with maximum exposure.
Endless possibilities
partnership communication
Client
Role
- – Creative Concept
- – Art Direction / DESIGN
- – Creative Lead
Credits
- – Agency: Anomaly, Berlin
Contact
- email@domain.com