— Client

JAN 2021

— PROJECT NAME

BMW ' 21

— ROLE

Art Direction

Concept Creative

— Credits

• Agency: media.monks
• Creative Direction: Marc Isken

PROJECT DIARY

3x car launches, 10 days of shooting, 1x newly founded agency, 1x pandemic. WOW, what a start into 2021.

It's 06:00 a.m. when I board my plane to Málaga, Spain, the last sunny destination, that hasn't been under tight lock-down restrictions. The shooting countries and locations changed daily to the rhythm of COVID surges and restrictions across the world. All while trying to establish a new client relationship. Challenge accepted!